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Author: Daniel Pereira
I used to really dislike Google when I was a newbie internet marketer because they would receive a lot of my hard earned money. I wasn't yet an expert at Adwords, so at times I would spend advertising dollars that got me zero results. Eventually I learned and was able to profit from certain keyword phrases while using Adwords. This was great, but it created for me a type of love-hate relationship: I loved that I was getting traffic to my site, but I hated that so much of my profit went to pay Google. I didn't start to really like and appreciate Google until I discovered the secrets to getting free website traffic. Now, I rarely pay them and other search engines for my advertising and absolutely love the free traffic that they provide.
One of the first ways I started to appreciate the way Google gave me free advertising was by noticing that they were ranking my articles. When I submitted my very first article, I only submitted it to Ezine Articles. When I went and looked at Google Analytics for that site, I was fairly pleased to see that I was getting a little bit of traffic from that one article. After searching, I also noticed that with certain keyword phrases, Google had given me a high ranking for that article. Needless to say, I now make an effort to write and submit a lot more articles because of these high rankings.
A second way that I learned to appreciate Google was through my video marketing. I was introduced to certain software programs that allow you to submit your videos to multiple video sharing websites. I learned that if you title your videos well and add relevant tags and descriptions, then you have a good chance of getting your video ranked on the search engines. For one of the videos I submitted, Google gave me the #1 spot for a phrase that should have rightfully gone to a huge corporation. That corporation actually contacted me, thinking that I was somewhat of a guru in the industry, and said that if I wanted, I could do an interview with their company's spokesperson!
A third little trick that I have used in order to get a lot of free website traffic has been growing my blog daily. What I really like is that fact that Google has started to spider my blog very often, allowing pages and pages of my website to be indexed and ranked. When I get this free traffic to my blog, I make sure that I have an email opt-in box and information to the side of my blog that lets people know that I have even more great things to offer them on my "normal" web pages.
The fourth way that I know to work really well for free Google advertising is to follow what I call RSSEO (Really Simple Search Engine Optimization). Part of my RSSEO is to continue to theme my web pages while still using titles and meta tags. I also always make sure to submit a sitemap to Google at Google Webmaster Central. Some website owners get frustrated because Google isn't spidering, indexing and ranking their web pages. Most people easily fix this problem by submitting these sitemaps.
So those are just 4 of the really great techniques that I have been able to use in order to get more and more free traffic to my websites. I am grateful because I have been able to stop my pay-per-click campaigns for most of my sites. If I want more traffic, then I focus more on these free traffic techniques. I could get more traffic by paying for it, but I'd rather motivate myself by building my own traffic and looking forward to the larger amounts of profits that I will receive due to my efforts. Why pay Google for your advertising if they are so willing to give it to you for free?
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