Do Longer Blog Post Equal Higher Rankings?

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How long should your blog post be? Ever since I started blogging a few years ago, that is one of the questions new bloggers have asked. The blog Guru's will tell you that blog post need to be short. The theory is that if you make longer post, the reader will get bored and leave your site. I naturally write long articles so it was hard for me to follow the 250 to 500 word blog post unspoken rule. If you're only interested in attracting Social traffic, stick to making those short, concise post. Most Social readers have shorter attention spans than a 3 year old, especially if they come from Digg. If on the other hand, you want your post to rank high in Google SERPS and bring in loads of targeted organic search traffic, you're more likely to do it with longer keyword optimized post than shorter ones. You'll also naturally have more long tail keywords in your long blog post. Long tail keywords bring in more targeted organic traffic to your site. If you run a content rich site with Adsense, you can increase your CTR with longer post and articles. Why? Because you'll stand a better chance of the reader losing interest and clicking on an Adsense ad. Yeah, I know, it's a pretty underhanded Adsense trick hunh? But it works. You should also be aware that you'll probably lose a few RSS subscribers who do not like long post, but you'll also gain a few more who feel long post are more informative and detailed. They'll see you as a detailed authority on the subject. If you're worried about losing your RSS subscribers to long post, here are a few tips that will help you keep them interested and to optimize your long post. Use the H3 tag to break up your long post into sections. Properly constructed H3 headings also add SEO benefits to your long post. Use bullets and numbers to break up list or for making points. Use blockquotes when quoting others or for highlighting a resource. Use Bold, Italics and Colored Text to get your point across and to break up your long post. Not all of your long post have to be a War and Peace novels. Just the really important post you want to expand on and the ones you want top rankings for. Don't worry about mixing long and short blog post. I've done it on my blog for nearly 2 years now and I reaping the benefits of knowing that longer blog post equal higher rankings.

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