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Author: Robert Burko
Email marketing is ideal for industries that operate within a niche market. Stores that specialize in products for religious communities are a very specific market. You are well aware that anyone who walks into your store is specifically someone who is interested in your products. Either they are part of your community, or they are buying gifts for people in your community, and therefore are directly linked to it. Using email marketing will assist you in keeping your customers loyal to your store and not your competition's. Through email marketing, you can show your customers your appreciation for choosing your store by offering promotions and discounts. Email marketing is perfect for religious holidays, events and celebrations. You can send promotions attracting people on these occasions. So now all you have to do is start compiling a mailing list.
Here's how you start creating your email marketing mailing list. In your store, you can offer a promotion to get your clients to sign up, For example: 30% off of today's purchase if you sign up for email marketing promotions. Another way to do it is to have a fish bowl at the checkout counter, with a sign indicating to customers that they will get promotions from your store if they drop in their business cards. You can also say that there will be a draw to receive an item from your store, helping to entice your customers to add their business card (including their email) to the fish bowl.
A third way to obtain an email list of your customers pertains to you having a website. Then, you can add a sign-up box to the site. Therefore, people who are visiting your site and are interested in your products can sign up for discounts and promotions.
One of any of these three promotional offers will help you develop your first email contact list. All three will increase your chances that much more.
Now that you have the know-how on how to get a mailing list, all you have to do is sign up to a service that offers email marketing. They are inexpensive and easy to use, with plenty of templates to choose from to suit the needs of your religious community. Beyond how cost-effective and user-friendly email marketing is, they also help you grow your contacts. With email marketing campaigns, you have the option to add a "forward to friends" button, which maximizes the amount of clients you can market to. When your current contacts send your email to their friends and family, they are endorsing your products and store, and indicating to you another person that is within your target market.
Email marketing offer you the chance to beat your competition by showing customers your appreciation for having chosen your religious products store. By offering them promotions, you are directly targeting your customers as "preferred" and helping to ensure that they stay loyal to your store and not your competitor's. You can start using email marketing today, by collecting the email addresses of your clients. Send out your positive message through an email marketing suited to your community.
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