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        <title>An Introduction To The World Of PPC Advertising</title>
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        <description>PPC or pay per click is another form of advertising which can be done on search engines, ad networks, and websites or blogs.  Pay per click is when an advertiser only pays for clicks to his or her website.  Once the advertiser finds the site she wants to advertise on, they then bid on search terms or keywords that they think people will search for on search engines.</description>
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