Latest articles from eNetcore (http://www.enetcore.com) http://www.enetcore.com 2008-11-22T14:36:39+01:00 text/html 2008-07-03T23:08:34+01:00 http://www.enetcore.com http://www.enetcore.com/search-engine-marketing-revealed-a2787.html SEO essentially involves trying to achieve a high "authority" status for your website, for the keywords or phrases your targeting. This, in turn, translates into a higher rank in the SERPs.