Latest articles from eNetcore (http://www.enetcore.com) http://www.enetcore.com 2008-11-22T14:25:37+01:00 text/html 2008-05-08T06:09:30+01:00 http://www.enetcore.com http://www.enetcore.com/slashing-your-cost-how-a1141.html I've met a number of businesses that advertise both online and offline and most of the time I ask a simple question, "What return of investment do you receive as a result of your investment?" In most cases I get an answer equivalent to that of a blank stare often it is a blank stare. I have to shake my head, though usually I want to shake them and scream "Why aren't you testing!"