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       <dc:date>2008-11-22T14:29:17+01:00</dc:date>
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        <title>Why is there a Need for PPC Advertising?</title>
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        <description>PPC or Pay per click advertising has been widely used by most internet marketers today.  It is a creative and effective means of promoting products and services in a basis of cost per click. All you have to do is select a specific product and a PPC company you want to work with and for every click anyone a visitor makes, will charge you a specific amount.</description>
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