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            <title>Slashing Your Cost: How to Lower Your Advertising Expenses?</title>
            <link>http://www.enetcore.com/slashing-your-cost-how-a1141.html</link>
            <description><![CDATA[I've met a number of businesses that advertise both online and offline and most of the time I ask a simple question, &quot;What return of investment do you receive as a result of your investment?&quot;  In most cases I get an answer equivalent to that of a blank stare often it is a blank stare.   I have to shake my head, though usually I want to shake them and scream &quot;Why aren't you testing!&quot;]]></description>
            <pubDate>Thu, 08 May 2008 06:09:30 +0100</pubDate>
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