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Author: Ron Richardson
But selling information products doesn't mean you have to spend a penny on promotions, if you don't want to. There are four fast and easy ways to market your wares on the 'net for absolutely nothing.
Traditionally, in the offline world, whenever a company or business needs to get the word out about their product launch, they use a press release to distribute to the media. You can do the same thing for your information product by going to a site like free-press-release(dot)com , where you can submit free press releases that online media outlets will be able to view and publish.
Make sure that your press release is newsworthy and not similar to your online hyped-up sales copy. You can get more traffic delivered to your information product site by genuinely conveying the benefits of the item without it sounding like it was written by a used car salesman.
Another free option for your traffic needs is to utilize the article directories on the 'net. There are two big ones: EzineArticles(DOT)com and GoArticles(DOT)com and both allow you to submit free articles that other site owners and publishers can pick up and use as their own. The only catch is, they have to keep your hyperlinks and Bio Box intact, so your readers can click through and land on your information product pages.
You can also buy software, relatively inexpensively, that will submit your articles to hundreds, and even thousands of article directories automatically. There are usually no limits to the number of articles you submit, and they should range from 475 - 700 words per article.
One of the best ways to leverage the power of the World Wide Web is to immerse yourself in what web 2.0 is all about - social networking. You can participate in online forums and groups and with every post you make, drive customers to your site using a hyperlink in your signature file.
Social networking is extremely effective because you are basically doing just that, socializing or building a relationship. It's a fact that people buy from those they know and trust. It also takes an average of 5-7 exposures before people will make the purchase, so it's vital to start building the relationship with your potential customers.
You can even cloak your links to see which forums are generating more visitors to your domain and even which threads within each forum got a better response! Cloaking software is generally inexpensive but can help you profit from your information products because it eliminates the guesswork.
By testing and tracking all your campaigns, you'll know exactly where you're getting the best results, and where you're not. You will then be able to focus more on what's working, therefore, you'll make more money and also save your time and valuable marketing budget.
A powerful method to get free traffic to your information product is by creating a viral freebie that others can pass along over the 'net. You can write a short five-page report for your niche, fill it with hyperlinks back to your information product site, and set it loose with free distribution rights to it. Although you're giving something away for nothing, chances are you'll see many visitors flooding to your site if your freebie is able to stir their curiosity.
All these free methods can have you driving massive amounts of passive targeted traffic to your site for years and years, and have a dramatic increase on your online profits. But you have to take daily consistent action that will lead to your desired end result.
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