Why Is Viral Marketing So Effective?

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Author: Bob Withers

Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral marketing is not a marketing strategy. It's in genius and quite valuable for many marketers that rely on the internet for a full time income. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service. It is designed to generate excitement over nothing. It builds upon itself by word of mouth and it is so important today in all areas of business. Viral marketing is the quickest way to market a website and it's described as a strategy whereby people are encouraged to pass on marketing content to other people. Viral advertising may take the form of video clips, interactive flash games, e-books, images, or even text messages. In 2007, World Wrestling Entertainment promoted the return of Chris Jericho with a viral marketing campaign using 15 second videos. The videos contained hidden messages and biblical links related to Jericho. On their website, a video required the user to put in his or her name and phone number before playback started. This then featured the coach and players waiting outside the locker room while Jericho makes a phone call to the user telling him that they just can't start the season until he buys his season tickets. This led to nearly 200,000 page view phone calls in less than 24 hours. If you want a truly viral video that will get millions of people to watch and share it, content is key. Some tips would be to first of all make it short. Fifteen to thirty seconds is ideal. Create a video that is simple enough to be remixed over and over again by others. When your video is finished you are now presented with the daunting task of attracting as many viewers as possible. The main goal of video marketing on Utube is to take advantage of the web site's traffic. You have to get your video displayed on the same page as the most viewed videos for that day. There are several ways to achieve this goal such as using Blogs, Facebook, Forums and MySpace, to embed the video in the comments section. Also make sure all of your friends know about it and have seen it and ask them to tell their friends as well. An email campaign would also help. Viral marketing is only one of many ways to successfully market your product. It's the new buzzword in advertising. Viral marketing is a difficult term to define, as it is used in many different contexts to describe different ideas. It is similar in nature to starting a rumor and just standing back and watching it spread. Viral marketing is just another marketing tactic but you can't deny the results.

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